4 Ways to Close

4 Ways to Close

1. Calendar close
Use a meaningful event on the prospect’s calendar to create urgency.
=> “If you’d like your online marketing running before the holiday sale, we’ll want to loop in the creative team by next Monday.”

2. Alternate choice close
Present a choice between two equal options that both move you forward.
=> “We can start with focusing on driving in-store traffic or focus on brand awareness. Which would you prefer?”

3. Ask for the business
Be direct, but frame the question as open-ended.
=> “This seems like a great plan to achieve your objectives. How do we get started?”

4. Assumptive close
Assume that the prospect has agreed to buy.
=> “What day do you want your campaign to launch? We’ll need to nail down that date so we can start planning for it.”