Cialdinis Influence Factors

Cialdinis Influence Factors

Understanding these influence factors can help you respond to objections:

1. Reciprocity
We feel obligated to repay.

2. Consistency
We try to honor commitments.

3. Social proof
We do what others do.

4. Liking
We respond to friendship and people we like.

5. Authority
We listen to trusted authority figures.

6. Scarcity
We want what’s not available.