Your positioning statement should include the following elements:
1. What you and your company focus on
Summarize your company’s focus, and be prepared to do it in 3 minutes or 30 seconds.
2. Why the client should care
Know your customer in advance and convey what’s in it for them.
3. Success story example
Share an anecdote about solving a problem that best matches the client’s situation.
4. Transition to discover
Focus on discovering the client’s priorities and be ready to transition to their needs.